When it comes to selling products on an ecommerce site, product photography is a crucial aspect of the buying process. Without good images, it’s unlikely that your potential customers will be inspired enough to make a purchase. That’s why you need to create a setup for product photography that can help you take great photos of your products.
A poorly lit photo or one that’s too grainy and blurry is going to turn off potential buyers and hurt your sales. To help you prevent this from happening and increase your ecommerce store conversion rate through effective product photos, we’re outlining here some of the most important tips for creating the perfect photography setup for ecommerce products. These 5 essentials will help you produce images that are clear, well-lit, and visually appealing:
Good Light is Key
Even if you have the perfect background and props and create the most beautiful product images, if they’re not lit well then your photos will be ruined. Natural light is always the best option when it comes to product photography, as artificial light can often cause shadows, be inconsistent, and create an unnatural brightness.
Natural light is consistent, easier to work with, and will help create the best possible product photos for your online store. However, you can’t just set up your product photography in direct sunlight without any sort of modification or shade. You’ll end up with photos that are too bright and your product will be washed out and heavily overexposed. To combat this and create the best lighting for your product photography, you can use any of the following: A table-top tripod, A selfie stick with a remote, A light box, or even a window with a shade attached. All of these are excellent ways to create the lighting you need for great shots of your products.
A Solid Background Is Also Important
Another aspect of your product photography that needs to be accounted for is the background. If you have the perfect lighting and your product is well-lit, but the background is too dark or cluttered, it’s going to overpower your product and make the shot less appealing. A cluttered background is also distracting and can make it hard for potential customers to see the product clearly.
Ideally, you want a simple, clean, white backdrop for your product photography. This will allow the focus to remain on the product and will also make it easier for potential customers to see the product details and make a decision to buy. You can use a simple table-cloth or piece of cardboard as your background for the product photography, or you can purchase a more specialized photography background (though this will come at a higher price).
Utilize Product Staging
Product staging is another important aspect of creating the perfect product photography for your ecommerce store. This refers to the way in which you arrange the product(s) you are photographing.
You want to make sure to keep everything as natural and simple as possible, while also ensuring that each product is placed in a way to make it look its best. For example, if you’re photographing a pair of shoes, try placing them on a surface that is similar to the ground that they’d be walked on. A wooden surface is ideal, as it will reflect light well and create a natural look while also showcasing the shoes.
Use a Good Camera
We mentioned before that good lighting is important when it comes to creating a successful product photography shoot, but it’s not the only aspect that you need to be careful about. A camera’s sensor, aperture, and shutter speed are all factors that come into play when you’re taking product photos.
A camera with a high megapixel rating, like a DSLR camera, is going to be useful for your product photography. It will allow you to crop in closely on your products without losing detail and create a clean, high-quality image that looks as realistic as possible. On the other hand, a smartphone camera is not going to be ideal for this purpose. It’s going to be difficult to create a clear, crisp photograph with a smartphone camera due to its lower megapixel rating. This means that you’ll need to be extra careful when setting up your product photography and make sure to account for these aspects of the camera.
Don’t Forget the Editing Part
When it comes to product photography, photo editing is a crucial step that should not be overlooked. Editing your photos allows you to adjust various elements such as brightness, contrast, saturation, and color balance to make them more visually appealing and attractive to potential customers. By using photo editing software, you can also remove unwanted elements that might distract from the product itself, such as blemishes, dust, or scratches. Properly editing your photos can also ensure that they are appropriately sized and optimized for different platforms and devices, making them more accessible to a wider audience. Ultimately, photo editing can help your product images stand out, highlighting their unique features and drawing the attention of potential customers to your business.
Conclusion
Product photography is crucial when it comes to selling products on an ecommerce site. Poorly lit or blurry photos will turn off potential customers and likely result in lower sales. To create the best product photography, you need to create the best photography setup. This includes good lighting, a solid background, product staging, a good camera, and editing. Following these tips will help you create high-quality product photos that are clear, well-lit, and visually appealing.